Cycling Claremont: Video Paradiso

Through the double doors of this mildly art moderne building in Claremont Village is a hold-out from another era, one of the last of its kind. Video Paradiso, the film extension of Rhino Records, is a kind of Claremont institution (since 1997) where you will find today's blockbusters and rotten tomatoes, mixed in with olde classics and art house projects. Keeping track of all those different genres seems like quite a task, but it is a task that the Paradiso employees are up to. Some of those dudes in there know far too much about film, but then all that knowledge is a good thing when you have questions needing answers. 

I know a lot of people stream their movies these days - Video Paradiso has managed to keep their doors open by offering a large selection of flicks which cannot be found via online services. Supporting a local business, preferring the "physical format" for your viewing option, or being able to locate the unusual and hard-to-find, are all valid reasons to visit; my favored reason, however, is that it gives me another excuse to get out on my bike, another errand to run on two-wheels.

The Cycling Claremont series of posts highlight some of the local businesses I have been known to frequent because I like what they offer, because they are bicycle friendly, or because they provide something unique or interesting, and which visitors to Claremont may also like.